The phone call came from area code 303 (I have that partial caller ID that just shows the phone number) and I debated picking it up - but I don't remember area codes and maybe it was a potential customer. So I picks up the phone and a young man offers what he says is a free subscription to a magazine that will help me with my Hippa (spelling unknown) problems. You know how they go - hardly a breath of air or a place for me to respond but eventually he gets to the point: "I would just like to send you these four free issues and you can cancel your subscription anytime."
This is really the great sales line of all time. It's free, but actually you are signing up for something. What it is doesn't matter. They know that by the time you cancel, if you cancel - they will already have made their money.
When he finishes his spiel, I say - I don't really know what Hippa is. Are you David Beckerman, he asks. Yes. But I don't know what Hippa is.
Would it be possible to talk with your office manager? He asks. Your office manager might be the one that handles Hippa.
I tell him that I don't have an office manager. That he is calling my house. That I'm a photographer. And that I don't know nuthin' about no Hippa.
But this young man is quite remarkable because he then tells me that Hippa is something I should learn more about - especially if I'm running my own business, and that if I accept these first four issues for free - totally for free - with the right to cancel at anytime - I would see that they would help my business and would help manage Hippa problems.
I tell him that if I knew what Hippa was, I'm sure I would have problems with it - but that as things stand, I have enough problems with things I know about and I'd rather not find out that I have problems with things I know nothing about.
He then tells me that all small businesses have Hippa problems and he's surprised that --
At this point I hang up on him (which is fun to do) -- and go back to dealing with my own banal issues. So, if you know what the heck Hippa is -- maybe it's better I don't know.