BLACK AND WHITE PHOTOGRAPHY

Photography of New York by Dave Beckerman

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Month: April, 2001

Westport Arts Fair

26 April, 2001 (15:25) | No comments

Things are changing. I’m going to be showing at the Downtown Westport Arts Festival July 21st and 22nd. Although I’ve shown at some small crafts type fairs sponsored by the ad agency where I work, this is my first real showing. There might even be the wine and cheese thing. The first thing that I’m realizing is that once I do a showing like this, I have a problem pricing between what is on the web, and what is at the fair. Prices for limited edition framed work should be in the $400 to $500 range at such a fair. I can’t continue to sell limited edition prints on the web site for prices as low as $125 as I’m doing now. I’m also going to a festival in Barcelona in October… at least they’ve invited me, but I haven’t heard back from them as far as particulars yet.

The other thing I’m realizing is that the idea of sellling prints in so many sizes on the site may not be the best idea for a number of reasons:

1) Sometimes the 5 x 7’s don’t really do the print justice. Some prints are fine, and were meant to be relatively small. But Promenade at 5 x 7 is just not the same as at 11 x 14 or 16 x 20.

2) Its really difficult to maintain stock for prints in all these sizes (many prints are shown at 3 sizes).

I think that this weekend, I’m going to re-think all of this. I’ll only sell two sizes for each print. And the smaller size must be able to present the print well.

So, if I raise the limited edition prices on the site — no one will buy them via the web (unless they might have already seen them at a fair or something). On the other hand, most of what I sell through the website are the lower priced prints so I’m not really giving up that much.

We’ll see. I know that I wanted to make limited edition prints reasonably priced so that anyone could afford them, but the irony may be that I can’t afford to do this.