BLACK AND WHITE PHOTOGRAPHY

Photography of New York by Dave Beckerman

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Month: July, 2000

Anyone Buying?

30 July, 2000 (10:34) | No comments

traffic to the daveBeckerman.com site continues to increase. but i’m coming to the realization that people are using it more like a museum than a store. i think that i will do better if i put my images on tee-shirts and sell them. in other words, you can view the images on the web and enjoy them, and get a lot of feeling from them. why do you need to buy them and go through the trouble of having them framed and put in the house. but shoes, or tee-shirts, or hats, or jewelry are another story. you don’t get the functionality until you order it. which takes me back again to the postcard, and greeting card thing. because here is a physical thing that you need to get, in order to make use of it and get the full benefit.

i’m now at a point where i’m getting about 15,000 page views per week. that’s a lot of pictures served up. and registrations are now up to about 15 per day. quite a bit compared to when i first started out. but so far, offering more affordable inkjet prints has not boosted sales one bit. in fact, sales have dropped off when i started offering them. so, the good news is, more people are browsing the site, and viewing more pictures; the bad news is that sales are really minimal. still, as i said to a friend the other day — its very gratifying to simply have people stop by and browse. and if that’s all its going to be, well so be it.

i really wonder how the larger sites like Corbis and art.com are doing. they have obviously put millions into selling art on the web.

on the good side, several stock companies have seen my work and invited me to submit images to them. so maybe that will help. we’ll see. i can tell you that something like that where the agency takes care of the sale and the legalities would definitely be easier than trying to sell directly to the public.

First Inkjet Prints

29 July, 2000 (10:32) | No comments

The last month and a half disappeared in a blur. I fell into the digital print world. I had been talking about the inkjet stuff with a friend of mine for the last few months, but when I saw with my own two eyes what was possible, at least in color, I thought it was worth investigating. Luminos had just come out with monochrome inks for the Epson 1160, so I figured for a few hundred bucks I would take the plunge. The printer was about $400. I already had a fairly okay negative scanner which I had used to put the images on the site. My initial thought was to try and make some small postcards, perhaps a brochure. And I have to admit, that the initial results were so amazing, that I got hooked.

Began experimenting with various inkjet papers, and within a day or two I had several very good prints.

I had been very sceptical about all this. Last year I went to the Javits center photography exhibit and saw some black and white digital stuff, but didn’t think that it could compare with chemical printing. Now all of a sudden, with the right inks and the right scanner and printer, it was here. What a relief not to have to work in the dark in this small studio apartment. No more fixer fumes. No more setup and cleanup. All the headaches of chemical printing gone. At least in the smaller sizes.

I showed a bunch of my work to friends, and to production people where I work part-time, and the reactions were the same as mine. This stuff had a lot of potential. I created a bunch of postcards and gave them out to people wherever I went. Gave some to my father to give out to his friends. And simply carried a bunch of them around with me so that I could show samples of my work around.

Then of course I had to change the site so that I could offer these digital prints, which I just finished the other day. And while all this was going on, I was still shooting, working part-time, and selling chemical prints. I thought myself very successful, being able to keep track of all this, until my sister tried to call me the other day and got no answer. Turns out I had forgotten to pay the phone bill. And then a guy came by and slipped a notice under my door about the rent being late